Session 7 Reflection Essay-Nursing Paper Examples

Session 7 Reflection Essay-Nursing Paper Example

In La Roche-Posay’s scenario, I identified significant contention points that delineate transforming a niche brand into a global mass-market brand. Although distribution channels may vary in different countries, what remains constant are the risks involved, opportunities and challenges, and similarities and differences across target segments (Avery, Dessain, Hjortshoej, 2019) (Session 7 Reflection Essay-Nursing Paper Example).

Marketing communications, often referred to as promotions, contribute immensely to international advertising planning and range from social media use, advertising, and sponsorships to exhibitions. Nonetheless, the global market is flooded by mainstream media, which largely controls external factors, advertising themes, media selections, and organization; hence influences advertising potential in a particular country (Session 7 Reflection Essay-Nursing Paper Example).

When a company decides that it is time to venture into the global market, it should be prepared for inevitable uncertainties. International advertising provides a company with the platform to sell its brand image and company values. For example, for a company to set advertising themes, it has to weigh its proposal globally besides ascertaining whether it is standardized or non-standardized. If this is done effectively, progression to media selections by soliciting media availability, streamlining habits, and efficient scheduling becomes an easy task. Nevertheless, fully exploiting international platforms is challenging given that a company will have to select the best advertising agency and subsequently coordinate all teams involved (Session 7 Reflection Essay-Nursing Paper Example).

Even as the number of companies going global increases, challenges also increase. I contend that a company must plan efficiently on its promotional campaigns and ascertain elements that can differ. In most cases, variations are evident in target audiences, campaign objectives, budgetary availability and allocation, media strategies, campaign approach, and effectiveness. One example of a platform that I believe companies have different approaches towards is social media. Notwithstanding the devices used to access various social media platforms, variations occur on which platform to use to reach customers, personnel to create company content in global markets, and the content that best fits different markets (Session 7 Reflection Essay-Nursing Paper Example)

Despite the complexity of digital advertising, there are also numerous challenges. I identified challenges relative to regulations, culture, and language. Since I interact with different forms of technology in school and media space, it is evident that technological advancements in marketing have evolved very fast over the years. Studies reveal that the value of global paid marketing communication is estimated at €600 billion annually (Session 7 Reflection Essay-Nursing Paper Example).

The high costs are definitive of digital strategies used and outcomes. Some vital takeaways from digital advertising strategy include the need to make use of the flexibility of digital mediums, integrating digital media with traditional media, and making adjustments while measuring and analyzing campaign performance. I believe these fundamental strategies are applicable across different markets.          Another aspect of the global market is social media presence; a company should present its brand image and company values on a preferred social media platform (Session 7 Reflection Essay-Nursing Paper Example).

Not all markets are the same. China utilizes different operational tactics compared with Western countries (Whitler, 2019). For example, China’s market has a mobile-driven culture, embraces speed, and integrates data and information across channels. Therefore, I presume that global markets are complex, and small niche companies should mainstream pricing and distribution and invest significantly in digital marketing (Session 7 Reflection Essay-Nursing Paper Example).

References

Avery, J., Dessain, V., Hjortshoej, M. F. (2019). La Roche-Posay: Growing L’Oréal’s Active Cosmetics Brand. Harvard Business School: 9-520-035.

Whitler, K. A. (2019). What Western Marketers Can Learn from? Harvard Business Review, 81.