Marketing Management

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Marketing Management Critical Thinking Essay

Critical Thinking

The market for young people’s food products has increased considerably in recent years. As a result, children have become high-potential customers and are now the focus of intense and specialized marketing and advertising efforts.(Marketing Management Critical Thinking Essay)

Children and adolescents have become attractive consumers and influencers: they have an increasing influence on their family’s purchases. Children represent an important target audience for marketers because they have their own purchasing power, influence their parents’ purchasing decisions, and are the consumers of tomorrow. Advertisers have an interest in seducing them from an early age. Thus, to be sure to attract young people, companies opt for a combination of different approaches and channels such as television advertising, contests and games, toys, the use of popular characters, the use of various attractive colors, school marketing, Internet and branded products etc.(Marketing Management Critical Thinking Essay)

Food and beverages products that target children have increased and these products are dominated by foods that are high in calories, sugars, salt, fat, low in nutrients and therefore not compatible with national dietary recommendations.(Marketing Management Critical Thinking Essay)

Mr. Fahmy has already a business in the food sector and wants to open a new subsidiary specializing in natural and organic products for children. The goal is to provide healthy, nutritious food and use healthier ingredients.(Marketing Management Critical Thinking Essay)

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1. Help Mr. Fahmy define his overall goals, objectives and strategies for his new business in the context of his mission and purpose.(Marketing Management Critical Thinking Essay)

2. Briefly describe the choices that Mr. Fahmy can make for each of the 4 Ps of the marketing mix.

3. Identify the target market and describe how Mr. Fahmy’s activities will respond better than the competition to the needs of the consumer. (List consumer expectations for the product)(Marketing Management Critical Thinking Essay)

4. Describe the type of promotional methods that you recommend to Mr. Fahmy for the promotion of his product line. (Identify techniques such as word of mouth, personal sales, direct marketing, sales promotion, etc., on television, radio, social media, and newspapers).

5. Why is it important for a media planner to consider how different types of media could work together on a media plan?

How to Answer Marketing Management Questions

Answering marketing management questions requires a thoughtful and strategic approach. To effectively address these questions, follow these steps:

  1. Read and Understand the Question: Carefully read the question to grasp its requirements fully. Identify the main focus, the context, and any specific instructions given.(Marketing Management Critical Thinking Essay)
  2. Analyze the Question: Break down the question into its components. Identify key concepts, terms, or theories that are relevant to the question.
  3. Gather Relevant Information: Use your knowledge and available resources to gather relevant information. This may involve recalling marketing concepts, theories, and case studies, or conducting additional research if needed.(Marketing Management Critical Thinking Essay)
  4. Define Your Approach: Decide on the structure and approach for your answer. Determine how you will present the information logically and coherently. It’s essential to have a clear thesis or main point to guide your response.
  5. Start with an Introduction: Begin your answer with a brief introduction that provides context and outlines your main argument or approach. This sets the tone for the rest of the response.(Marketing Management Critical Thinking Essay)
  6. Support Your Answer: Use evidence, examples, and data to support your points. Relate your answers to marketing principles, real-world situations, and relevant case studies.
  7. Be Specific and Concise: Avoid vague or ambiguous responses. Be specific and concise in your answers, focusing on the most critical points to address the question effectively.(Marketing Management Critical Thinking Essay)
  8. Incorporate Marketing Concepts: Demonstrate your understanding of marketing management principles by incorporating relevant concepts such as the marketing mix (4Ps: Product, Price, Place, Promotion), target audience analysis, market segmentation, positioning, SWOT analysis, etc.
  9. Consider Different Perspectives: In some cases, questions might require you to consider multiple viewpoints. Discuss different perspectives and their implications, and analyze their strengths and weaknesses.
  10. Draw Conclusions: In the conclusion, summarize your main points and restate your thesis. Provide a clear, definitive answer to the question based on the evidence you presented.(Marketing Management Critical Thinking Essay)
  11. Proofread and Edit: Review your answer for clarity, coherence, and grammar errors. Ensure that your response is well-structured and easy to understand.
  12. Time Management: If you have a time limit for answering multiple questions, manage your time effectively. Allocate sufficient time for each question based on its complexity and weightage.(Marketing Management Critical Thinking Essay)
  13. Stay Relevant: Stick to the topic and avoid going off on tangents. Irrelevant information can distract from your main points and reduce the overall impact of your response.
  14. Be Creative and Thoughtful: Don’t be afraid to think outside the box and offer creative solutions. Marketing often requires innovative approaches, and your unique ideas could set your answer apart.(Marketing Management Critical Thinking Essay)
  15. Practice, Practice, Practice: Regularly practice answering marketing management questions to enhance your skills. This will help you refine your approach, improve your knowledge, and boost your confidence.
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Remember, effective marketing management answers are well-reasoned, grounded in theory and evidence, and tailored to the specific context of the question. By following these guidelines and practicing regularly, you can develop strong marketing management expertise and excel in answering related questions.(Marketing Management Critical Thinking Essay)

Marketing Management Critical Thinking Essay


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