Describe your model choice and target market
EVALUATION CRITERIA
Your instructor will use the following criteria to evaluate your project:
- Describe your model choice and target market (15 Points)
ü What age group are you trying to reach?
ü What income levels are you appealing to?
ü Provide evidence to back your decisions.
ü Explain what determined your model choice.
- Identify your two main competitors (15 Points)
ü What are their strengths? Weaknesses?
ü How effective is their advertising?
- Create your own print ad (70 Points)
ü What is the main selling point?
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