Describe your model choice and target market


Your instructor will use the following criteria to evaluate your project:

  1. Describe your model choice and target market (15 Points)

ü What age group are you trying to reach?

ü What income levels are you appealing to?

ü Provide evidence to back your decisions.

ü Explain what determined your model choice.

  1. Identify your two main competitors (15 Points)

ü What are their strengths? Weaknesses?

ü How effective is their advertising?

  1. Create your own print ad (70 Points)

ü What is the main selling point?

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